RDR Marketing was launched in August 1997 with a view to fulfilling the need for a dedicated marketing concern that would offer clients a service that is reliable , consistent, convenient, reasonably priced and committed enough to afford such clients the comfort that the responsibilities entrusted to it would be adequately fulfilled. Clients need to rest assured that their advertised message is communicated effectively to their target market. Pamphlet distribution in particular being a labour intensive operation, RDR Marketing intends to empower previously disadvantaged communities and the unemployed by sub- contracting labour services and assisting and training individuals thereby ensuring their upward mobility into the mainstream economy.
We want to build an impeccably strong ethos based on sincerity, trust and mutual respect with all people that we encounter in our daily endeavors. In particular we refer to our staff, our suppliers, our customers and also the organisations to which we are members, eg. The Institute of Marketing Management (IMM), The National Economic Initiative and the Tekweni Business Development Association.
CORE BUSINESS ACTIVITIES
- Printing - Pamphlets; Office and General Stationery
- Pamphlet and sample distribution as per client's specific requests. We handle “door-to-door” knock and drops as well as robots in both residential and business districts and Townships
- Supply of Office & Scholastic Stationery and Computer Consumables
CAPACITY AND INFRASTRUCTURE
RDR Marketing operate out of offices at 5 Flamingo Road , Duffs Road Township , where we also have adequate warehousing facilities. Presently we have the capacity to distribute about 100 000 pamphlets per day with 6 delivery vehicles. RDR Marketing also has the capacity to exceed this quantity as the need arises.
We have in-house facilities to handle the design, layout, and printing of pamphlets, invoice books, posters, corporate stationery, and allied printing services.
Served for three years as Assistant Accountant for an international Shipping Company, Danzas Trek and thereafter joined the OK Bazaars group as Regional Audit Manager - Natal . In 1985 he established Beat Centre Fasfit, a motor vehicle fitment centre which he sold in October 1998 and since joined RDR Marketing full time. He is currently an Executive of Child Welfare South Africe - Duffs Road; Chairman of the Duffs Road Area Care Committee of F O S A (Friends Of The Sick Association) and an Executive of the Friends of The Sick Association at Headoffice. He was Convenor and Chairman of the Phoenix Business Forum (Phoenix Industrial Park) and member of the Durban Chamber of Commerce and Industries. He is currently a member of the Marketing Federation of South Africa (IMM), The National Economic Initiative (NEI), and the Tekweni Business Development Association (TBDA).
We currently cover the areas extending from Port Shepstone on the south, to Richards Bay on the North and to Pinetown/Bothas Hill on the West.
Our courier service and bulk drops extend throughout Kwa Zulu Natal.
As an SME, we presently employ approximately 60 previously disadvantaged individuals in the organisation. With your support we are optimistic that we may substantially increase this number. The members are of Indian origin and one of our major sub-contractors is Black.
RDR Marketing has been responsible for the bulk of the distribution of the Independent Shopper, a product of Independent Newspapers, since January 1998. We minimise complaints from clients mainly by displaying transparency in our modus operandi. We invite all advertisers in each issue and on each occasion to follow-up or monitor our distributions. Complaints from advertisers are handled personally by management and a report back to the client is ensured. A detailed listing of both current and past clients is available on demand.
Our aim is to offer our clients the personal attention and guarantee that their objective of reaching their target markets is being achieved. The industry is presently monopolised by mainly two “Big” companies that may not always have the time of day to afford the client individual attention and a personalised, convenient and cost effective service. The fact that we are owner driven, operate out of our own premises and have our own vehicles, makes us cost efficient and places us in the favourable position of being able to deliver on our promises. Being a small company also allows us to tailor packages to clients' specific requirements. We also give Companies the opportunity of fulfilling their social obligations of supporting SMME's and having us as participants in their affirmative procurement programme.
Our distribution procedures are briefly outlined hereunder:
- On the morning of each distribution all teams are briefed on the tasks at hand for the day.
- Drivers will sign for all handbills issued to them by supervisors for distribution, making particular note of quantities.
- Each driver is issued with a log sheet and a detailed map of the areas to be covered by his team for the days specific task.
- The drivers will issue his distributors with flyers in lots of +/- 100 at a time and allocate them to specific streets.
- The driver will follow-up on his distributors and ensure maximum coverage of every Household or Business in his area of distribution and ensure that there is absolutely no wastage.
- Supervisors will further follow-up, observe, backtrack and note thoroughness of the entire distribution process.
We are anxious to establish a “ WIN-WIN” partnership with your esteemed Company. Please could you afford us the opportunity to discuss your specific requirements. Our price structures are negotiated around your specific requirements.